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XtraSpace

Digital marketing case study

Through our campaign, we achieved 147% year-on-year growth in organic traffic.

Summary

The Workspace is a leading provider of serviced office and coworking space in South Africa.

In 2016, The Workspace brand was launched, with the opening of a branch in Pretoria. Today, The Workspace has branches in prime business locations throughout Gauteng and KwaZulu-Natal.

“What an amazing team to deal with. From their marketing knowledge and input to their designs for our social media and websites. It is an absolute pleasure dealing with Gnu World. Thank you for making the effort in understanding our business and always having our company’s best interest at heart!”

Mari Schourie, CEO, The Workspace

147%

year-on-year growth in organic traffic in the last quarter

37%

year-on-year growth in conversions in the last quarter

1.39

million Google Adwords impressions in 2017

306,728

Google local search impressions in 2017

custom, fully responsive & conversion-optimized WordPress website

38 200

engaged Facebook users in the last year

A significant player in a competitive field

The Workspace contracted Gnu World in late 2016 with a massive challenge – to build a cutting-edge website and hit the ground running with a full-spectrum digital marketing campaign in just three months. The objective was to establish the company as a significant player in the competitive office space and coworking industry, as quickly as possible.

What we did

Gnu World created a professional website for the company and implemented a short-term strategy to drive immediate growth. This involved leveraging opportunities across third-party websites to drive leads and create links; and quickly achieving prominent rankings in local search results.

Gnu World proceeded with a targeted Google Adwords campaign; on-going content marketing – researching, writing and promoting premium site and blog content; and a comprehensive social media marketing campaign.

The Workspace has been highly engaged throughout this process, providing photographic material and news of company developments and events to assist us in creating engaging content.

What we achieved

Within three months, The Workspace’s website was generating thousands of visits per month and hundreds of conversions.

By mid-2018, organic search traffic had overtaken paid traffic as the main source of traffic and leads on the website.