Johannesburg: +27 (0)10 020 1886
Cape Town: +27 (0)21 448 9280

XtraSpace

Digital marketing case study

We achieved 325% growth in organic traffic in the last campaign year for DSC Attorneys, a Cape Town law firm, that specializes in handling personal injury and Road Accident Fund claims.

Summary

Gnu World has supplied DSC with digital marketing solutions since 2008.

During this period Gnu World has developed and evolved DSC’s digital marketing campaign from a small-scale AdWords marketing campaign into a highly successful multi-channel campaign which includes SEO and content marketing, AdWords, local search and social media marketing.

“We at DSC Attorneys have been working with GNU World for many years now and have always had excellent service from them. They always deal with our queries on an urgent and professional basis. We can highly recommend them.”

Cliff Timms, Chairman, DSC Attorneys

115%

growth in conversions in the last campaign year

325%

growth in organic traffic in the last campaign year

92,381

Google Adwords impressions in 2017

53,884

Google local search impressions in 2017

29,531

engaged Facebook users in 2017

custom, fully responsive & conversion-optimized WordPress website

A Gnu approach leads to explosive growth

DSC first approached Gnu World in 2008, seeking assistance with Google AdWords marketing and website design. Gnu World designed a simple website for DSC and launched an AdWords campaign.

Approach

Over the next seven years marketing activities remained conservative, with the combination of AdWords marketing budget increases and occasional design updates generating modest but steady growth.

In 2015 Gnu World performed a redesign of the DSC website to adapt the site to Google’s new mobile search results. We used this an opportunity to introduce SEO and content marketing into the DSC campaign for the first time. The combination of a new mobile friendly site and content marketing had a rapid impact on DSC’s results, and by the end of 2015 year on year traffic had increase by 26.5%.

Campaign growth

Using a combination of highly targeted SEO and content marketing, local search marketing, Google AdWords and social media marketing Gnu World generated massive growth in traffic for DSC over the next few months. By the end of 2016 website traffic for the year was up 103.39% compared to the previous year, driven by a massive spikes in AdWords, social and direct traffic.

Results

This growth trend accelerated into 2017 as our SEO marketing activities began to bear fruit, with organic traffic up 315.29% year on year at time of writing and all traffic up 141.86%. To match DSC’s rapidly growing digital footprint and reputation as an industry leader, Gnu World commenced with a redesign of the DSC website in June 2017.