
At Gnu World we are constantly exploring new and different marketing approaches to improve upon what we offer our clients. To this end, we are happy to announce the roll out of a new service at Gnu World, Outreach.
Our outreach service provides clients with additional means of ranking better in Google search, gradually allowing for more traffic and leads from organic (non-paid) Google search.
It also provides clients with opportunities to gain brand exposure on a greater range of digital properties and to over time diversify their traffic and lead acquisition channels beyond traditional digital channels such as search engines, social media or email.
How does it work?
Through our outreach service, we seek and build mutually beneficial relationships with the operators of third-party websites for our clients. We then leverage these relationships to negotiate a range of deals, including :
- custom advertising agreements which allow for acquiring traffic and leads from relevant niche and/or hyperlocal websites
- content agreements allowing for either publishing or promoting client content on third-party websites and other digital channels, thereby providing SEO benefits and/or driving brand awareness and traffic or lead acquisition
- sponsorship opportunities to drive brand awareness and create new brand associations
- all other collaborations which could over time positively impact lead acquisition
For this service, we work closely with clients to ensure we optimise all existing resources and partnerships, and help develop new resources as required.
How much does it cost?
We will be offering this service from R10 000 ex vat. per month.
Have we already done some of this type of work for you?
Yes, on occasion we have, when a client’s campaign has had excess hours available. But, as this is rarely the case and because outreach activities require substantial time and consistency to be effective, we now offer this as a separate service.
Who is this service suitable for?
Any client can benefit from this service. We particularly recommend it to clients who have been with us for some time and would like to see greater improvement in their digital marketing results.
What else should you know?
Our outreach service works much as our SEO services do: Results are seldom immediate as they would be for paid search, for example. Instead, results are usually noticeable after ~6 months. Unlike paid search, the benefits are evergreen as they usually provide ongoing value even if one were to discontinue the service.
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