Whilst infographics have been very heavily leveraged for internet marketing abroad we only rarely see this trend reflected in South African internet marketing. In our case we have designed infographics for several international clients but this marks the first occasion that we are doing so for a local business.
The sparsity of infographics about South African topics or targeted at South Africans actually presents a great opportunity for digital marketing companies willing to invest the time in research and design. Resources such as statssa provide a wealth of statistical information that can be used for this purpose.
For those looking for some African infographic inspiration we must mention the work of former Ogilvy art director, Ivan Colic who regularly publishes new infographics on his tumblr.
And below our own infographic on SA’s top medical aids. Click-through on the image to see it in a better resolution on our client’s website.