What to look for in a digital marketing agency
Finding the best digital marketing agency for your business isn’t something you want to have to do more than once. Here are a few must-haves when looking for the best digital marketing agency in Cape Town.
The more experience an agency has, the more campaigns they’ve worked on over the years, so they’ll instinctively know what does and doesn’t work. This usually means they are also more adaptable when it comes to the ever-changing landscape of digital marketing. Find an agency that has plenty of experience but also moves with the times.
Not too big and not too small. Larger agencies won’t give your business the personal attention it deserves while very small agencies may not have the expertise needed to develop a digital marketing strategy that delivers results.
Find an agency that prioritises quality over quantity. Rather have a small team of experts than a large team made up of mostly interns.
Range of services
For your overall digital marketing strategy to be effective, it needs to be able to cover all the bases. Find an agency that offers a wide range of services but still has the experience and knowledge to skilfully implement them.
That said, avoid agencies that try to be too many things. A digital marketing agency that also claims to be an advertising agency is either overextending itself, or is too big to suit a small to medium business.
Because there are so many good digital marketing agencies to choose from, try to find an agency that has a unique service offering. The best agencies will constantly be researching and adapting digital marketing methods to make sure they deliver the best results. Go with an agency that tailors and adapts their offering to suit the unique goals of your business.
All the expertise in the world won’t help if the agency can’t prove that they can deliver effective strategies and campaigns. The digital marketing agency you choose needs to be able to back up their claims with measurable results. Ask to see testimonials and case studies from other clients that clearly illustrate improvements made to their overall digital marketing.
Which digital marketing agencies to avoid
If you are a small to medium business, it’s definitely best to avoid certain categories of digital marketing agencies.
Brand new start-ups
Cape Town is home to a lot of start-ups and the digital marketing industry is no exception.
All companies have to start somewhere, but it’s a big ask to expect small to medium businesses to take a risk with a new and inexperienced digital marketing agency. Rather opt for an agency with a minimum of a few years’ experience and proven success in handling campaigns for recognised brands.
Also make sure you don’t fall prey to a fly-by-night agency, looking to cash in on the hype surrounding digital transformation and online marketing.
Big agencies only work for big companies and with good reason. The bigger the agency, the more it has to operate like an automaton in order to satisfy its extensive obligations. Small to medium businesses get lost and don’t benefit from the one-on-one attention they’d get from a smaller, boutique agency.
Freelancers have their place, but they seldom have the necessary skills, experience and time to strategize and execute effective digital marketing campaigns for small to medium enterprises. Rather opt for a small but experienced team of marketers, where each member has their area of expertise.