We recently designed an infographic for one of our clients, an avenue we hadn’t explored much to date. With this came the challenge of marketing the infographic. It’s a good idea to have a budget to do some paid marketing but budgets only stretch so far and leveraging existing free opportunities can be crucial as well. At the end of the day, the more eyes you can get on your infographic the greater the chance it will be picked up by the right people and go viral.
Naturally if your infographic isn’t up to par then no amount of marketing will make it go viral. But even then you can at least manage to get some links from sources you wouldn’t otherwise have had links from. So without further ado, here are both the free and paid options we dug up.
Submit the Infographic to 42 Free Infographic Showcase Sites
Free to submit infographic showcase sites are an excellent way to get some exposure and most will give you one or two free links to boot. Whether you’re going to get the attention of your targeted demographic via these is a different matter entirely.
http://visual.ly
http://www.coolinfographics.com
http://artsdigitalera.com
http://infographicsite.com
http://infographr.tumblr.com
http://www.loveinfographics.com
http://theinfographics.blogspot.com
http://www.best-infographics.com
http://submitinfographics.com
http://www.infographicpost.com
http://infographicsbin.tumblr.com
http://infographicsonline.com
http://www.pureinfographics.com
http://www.omginfographics.com
http://www.bestinfographics.co.uk
http://infographaholic.tumblr.com
http://fuckyeahinfographics.tumblr.com
http://iheartinfographics.tumblr.com
http://www.dailystatistic.com
http://infographicjournal.com
http://www.bestinfographics.info
http://www.infographicas.com
http://www.infographicheaven.com
http://www.graphs.net/
http://infographipedia.com
http://newsfix.co.uk
http://vizualarchive.com
http://infographixdirectory.com/
http://www.infographicsonly.com
http://www.infographicfile.com
http://datavisualizations.tumblr.com
http://www.infographicgallery.co.uk/
http://allinfographics.org/
http://www.infographic.ca/
http://www.nerdgraph.com/
http://www.creativegraphs.net/
http://submitfreeinfographic.wordpress.com
http://www.itsinfographics.com/
http://www.clubinfographics.com/
http://www.flickr.com/groups/16135094@N00/
http://www.reddit.com/r/infographics
Submit the Infographic to 9 Paid Infographic Showcase Sites
We didn’t leverage these ourselves, primarily because we could acquire more targeted placements on industry relevant blogs and sites for similar costs. If you’re going to pay for placements then might as well make sure they get seen by the people you’re trying to connect with. Then again if you have a substantial marketing budget they may come in handy.
http://www.infographicsshowcase.com – $100 / 2 links
http://www.infographicsarchive.com/ – $49.95 – $149.95 / 2 links
http://www.amazinginfographics.com/ – $100 / 2 links
http://www.infographicsinspiration.com – $100 / 2 links
http://www.infographicsposters.com/ – $20 / 1 link
http://www.infographiclove.com/ – $40 / #? links
http://infographic.co.za/ – $10 / 3 links
http://www.aceinfographics.com/ – £1 / #? links
http://dailyinfographic.com/ – not clear if paid or free
Submit the Infographic to 5 Niche Infographic Showcase Sites
In our case these weren’t suitable, for you they might be. Expanding on this list could be quite useful, so if you know of others please do let us know.
http://chartporn.org/
Data visualization has to be very high quality and educational.
http://datavisualization.ch
More focused around in-depth data visualization projects, not just simple infographics.
http://videoinfographics.masternewmedia.org/
As the name suggests, only for video infographics
http://videoinfographic.com/
As the name suggests, only for video infographics
http://html5infographics.com
For interactive HTML5 infographics
Infographic Marketing through 5 Paid Advertising Options
Most of us hope that our infographics will end up on the mainstream social media sites and hopefully go viral on them by themselves. But if things are slow you might want to consider creating some momentum through these paid advertising options.
https://adwords.google.com
A self-explanatory option.
http://www.stumbleupon.com/ads/
Cost – $0.05 to $0.25 per visitor. Cheap & can also lead to a good deal of FB likes and tweets.
http://www.facebook.com/advertising/
CPC ranges but generally pretty affordable. Great for highly accurate targeting.
http://www.reddit.com/ad_inq
Bid for CPM. Didn’t try it so can’t report back on effectiveness.
http://sponsoredtweets.com/
CPC, CPM or Cost per tweet. Good targeting opportunities if your niche is popular.
Submit the Infographic to 4 Document Sharing Sites
It’s dead-simple to convert your infographic into a pdf and to upload it onto a few of these. Some will let you add a link in the description. Beware though – most offer embed codes for users to embed the documents on their sites – if you were hoping to build links through your own embed codes then you could be shooting yourself in the foot if your infographic goes viral through one of these sites. That being said, there are lots of these document sharing sites out there, feel free to suggest any decent ones we’ve left out.
http://www.docstoc.com/
http://www.scribd.com/
http://www.slideshare.net/
http://issuu.com/
Infographic Marketing through 8 Press Release Sites
If you have created an infographic that’s newsworthy then one of the top paid press release sites could be worth trying. Otherwise the free ones still give you a shot in the dark and let you write about and link back to your creation.
http://www.prnewswire.com/ – paid
http://www.prweb.com/ – paid
http://www.prlog.org/ – free & paid
http://www.24-7pressrelease.com – free & paid
http://onlineprnews.com/ – free & paid
http://www.pressmethod.com/ – free & paid
http://www.prbd.net/ – free & paid
http://www.free-press-release.com – free & paid
Infographic Marketing through 8 Content Publishing Hubs
Anyone can publish content on these – write about and embed your infographic in a post on these platforms. Sites such as Gather have fairly big followings around specific interests as well which could get you quite a few views from your target audience. Of course you can also get links back from your posts on these sites (9/10 are do-follow).
http://www.infobarrel.com
http://www.wikinut.com/
http://www.redgage.com/
http://www.triond.com/
http://www.flixya.com/
http://seekyt.com/
http://www.squidoo.com
http://www.hubpages.com
A Quick Word on Infographic Marketing via Blogger Outreach
Running an outreach campaign targeting relevant blogs can produce some good results. From our experience the key here is first off to have an infographic which is highly relevant to the blog(s) and which can add real value and is of interest to the blog’s respective audience. Find out the bloggers name and write them a personal email, don’t resort to obvious templates. Be very courteous, especially so if this is the first time you’re communicating with them.
Also, you might want to consider not targeting the giants and instead going for slightly smaller, less established blogs. For one they will generally be less swamped by requests such as yours and they’ll also at times be less fickle about embedding something which includes a bit of branding or a link.
Last But Not Least
We left out www.pinterest.com, which is an excellent platform for infographics as it’s highly image driven. Currently however they don’t offer paid advertising. None-the-less, if you have a half-decent account on Pinterest with a few followers then be sure to submit your infographic there.
Speak to the experts
Gnu World can assist you in marketing your business across a range of channels. Get in touch with us to find out how we can help you get traffic and conversions.
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