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XtraSpace

Digital marketing case study

During the last campaign year, our efforts attained 154% growth in conversions for Big Box Containers, South Africa’s leading supplier of repurposed shipping containers, providing sales, rental and customization services.

Summary

XtraSpace began their marketing partnership with Gnu World in 2012. Since then Gnu World has worked with XtraSpace to ensure that their phenomenal growth in floor space is represented within the digital sphere.

Our role has been to drive leads and brand visibility across a range of digital channels, with an emphasis on SEO and content marketing, social media marketing and strategic planning.

“Very simply put, with Gnu World the proof is in the pudding! Our results, look and fee as well as functionality is amazing thanks to them. Personal touch is very important to us and they don’t have that large agency feel.”

Willie Ward, CEO, Big Box Containers

154%

growth in conversions in the last campaign year

164%

growth in organic traffic growth in the last campaign year

298,036

Google Adwords impressions in 2017

113,507

Google local search impressions in 2017

41,688

engaged Facebook users in 2017

custom, fully responsive & conversion-optimized WordPress website

Outside the Box

Gnu World conducted a thorough assessment of the Big Box website and identified a number of ways in which the site could be enhanced to better present the brand and its services, as well as generate conversions.

Approach

In May of 2015 Gnu World formally took over the marketing of the Big Box website. To start with the existing website was scrapped, and a simpler, more user-friendly WordPress theme website was put up in its place. Once the site was up we initiated search engine marketing activities, with an emphasis on content marketing and Google AdWords.

Campaign growth

Twelve months later Big Box’s performance had been transformed, with traffic from all sources up 140%, while organic search traffic was up 88%. Campaign performance was further boosted when Gnu World introduced Facebook marketing in early 2016, creating social-oriented content showcasing the opportunities in container conversion that proved to be a massive hit with Facebook audiences.

Results

By the end of 2016 Big Box’s annual traffic had increased 125.56% compared to 2015, with organic search traffic up 76.02% year on year, while traffic from social media had enjoyed astronomical growth, increasing by 5,532.63% and exposing hundreds of thousands of South Africans to Big Box’s innovative products and services.