AdWords

Google AdWords services

Gnu World offers top quality Google AdWords campaign setup and management to quickly and effectively boost traffic to your website.

Google AdWords packages

Our AdWords services are matched to the complexity of your advertising campaign. AdWords management packages ensure your campaign remains up to date and continues to generate the best possible ROI over time.

Startup package

[R9,999]

Our startup packages give you the option of having your AdWords campaign set up optimally by an expert. You pay once off for your campaign setup and three months of campaign management.

AdWords management

[from R2,950 p/m]

Complex AdWords campaigns require hands on management, allowing us to respond to changes in business cycles and growth. Each quote is customized to your specific campaign and management requirements.

AdWords optimization

[from R4,950]

If you’re unsatisfied with the performance of your AdWords campaign, or would like to boost your campaign performance, talk to us. We can improve your existing campaigns and reduce your costs.

Our AdWords advertising process

AdWords involves bidding for your ads to appear on Google when users search for specific keywords. Your ads only appear when someone is looking for what you have to offer, and you generally only pay when someone clicks on your ad to visit your website. This makes it one of the cheapest and most effective forms of advertising. The success of your AdWords campaign is also easily measurable, unlike expensive mass media methods.

The main areas of focus in our Google AdWords campaigns are:

Planning and research

Identifying your advertising goals, analysing your website and competitors, and performing scientific keyword research.

Campaign configuration

Setting up your campaign in the correct structure for optimal targeting, management and measurement. We ensure that your keywords, ads and landing pages work together to achieve the desired results.

Writing Ads

Writing a range of clear and compelling ads. We create multiple ads for every concept and split-test these to ensure that we use the most effective ads.

Landing pages

Ensuring that your landing pages are ideal to maximize conversions from the traffic that your campaign generates.

Installing tracking

We set up AdWords and Analytics reporting tools to analyze the performance of your campaign. This includes advanced goal, conversion and e-commerce tracking so that our decisions and reporting to you are based on what is actually working to earn you conversions and profits.

Bid management

Managing your bids on an ongoing basis to obtain the best value and ad positions. For larger campaigns we use automated bid management to ensure that you are always paying the lowest amount for the maximum number of conversions.

Tracking & reporting

Tracking the results and providing you with accurate and easy to understand reporting.

Ongoing optimization

Adjusting, testing, and refining the campaign on an ongoing basis until you reach a desired ROI.

AdWords Parent

  • Do you also offer campaigns with Bing?

    Yes, although only for larger advertisers who wish to target overseas markets. These alternatives can be cheaper than Google AdWords due to less competition, although they do not yet have the reach or sophistication of AdWords.

  • What guarantees do I have?

    You can attain immediate, guaranteed results as your ads start appearing almost as soon as they are uploaded. The results will be measured so that you will see exactly what does and does not work. We do not lock you into any contracts and you can cancel with Google and us anytime you want.

  • SEO or AdWords?

    AdWords is ideal for companies looking to give their traffic an instant boost, in combination with SEO, or for companies who don’t have the time and budget to pursue great organic rankings. SEO is a long term marketing strategy that tends to be more cost effective over an extended time period.