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Why Your Business Still Has to Be on Facebook

Why Your Business Still Has to Be on Facebook
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With the recent controversy surrounding Facebook, as well as changes to its newsfeed algorithm, it’s reasonable to wonder if the well-known social media platform is still the best place for businesses to be marketing themselves online.

Even if you don’t personally like Facebook or the way it operates, you can set your misgivings aside when it comes to promoting your business. The statistics speak for themselves.

Why marketing on Facebook still makes sense for businesses

Facebook has over 2 billion active users, with half of these users being active every single day. Compare this to the relatively measly 328 million users that Twitter has, and you can easily see why Facebook still dominates the world of social media marketing.

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93% of social media marketers prefer to use Facebook Ads to advertise online. Source: Industry Report 2018

More than two-thirds of professional marketers say that Facebook is the most important platform for social media marketing. By comparison, only 12% chose LinkedIn and 5% said Twitter was their top choice.

Facebook marketing success stories

There are many examples of Facebook marketing making a significant difference for small and medium businesses. Here are just a few success stories that illustrate how effective it can be.

Targeted advertising

Temraza Haute Couture, an Egyptian fashion house, launched a Facebook ad campaign using the platform’s targeting tools to aim the campaign specifically at wealthy women who showed an interest in unique and elegant clothing.

Using a combination of custom audiences, lookalike audiences and A/B testing, the campaign increased sales by 55% in just six months, effectively doubling revenue.

Increased engagement

It only took one hilarious video to make Dollar Shave Club an overnight success. They stuck with this quirky marketing approach on their Facebook page, which has led inevitably to higher engagement and conversation.

Facebook prioritises posts with higher engagement (likes, reactions, shares and comments) on newsfeeds, so developing a good relationship and reputation with commenters increases the visibility of your content.

Viral campaigns

Viral campaigns can be tricky to pull off and often take more effort and initial spend. But, if done correctly, the results tend to be spectacular. Dove’s Real Beauty Sketches video was one such campaign.

A simple concept but done in such an evocative way that it quickly went viral. The video generated over 630,000 shares on Facebook within the first 10 days of the campaign.

Promotions

BellaSoleil, a home décor retailer, offered a 10% discount to anyone who liked their Facebook page. The campaign was promoted to a relatively small mailing list of 1767 subscribers and yet yielded impressive results.

Page likes went up by 200% in just 3 weeks and resulted in a $10,000 profit that could be attributed directly to the social media campaign.

Organic versus paid reach on Facebook

Boosting posts on Facebook might seem like the obvious way to go because you’re essentially paying to make your posts more visible, even to people who haven’t liked or followed your page. But it’s important not to dismiss increasing your organic reach (unpaid reach) through more active engagement.

A combination of paid advertising and regular, helpful interactions with the people on your page will help paid and organic reach work together to make your Facebook marketing yield the best results for your brand.

Social media marketing with Gnu World Media

At Gnu World Media, we’ve been specialising in effective Facebook marketing for almost as long as Facebook has been around. We understand the importance of developing a Facebook marketing strategy that suits your brand and makes the most of your budget.

We also offer packages that cover different aspects of digital marketing, from SEO and social media marketing to web development – as well as more holistic, “all in one” packages, designed to make the best possible use of available digital marketing channels.

Contact us for more information or to discuss your Facebook marketing needs.

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