Search Engine Marketing (SEM) consists of both Search Engine Optimization (SEO) and Pay Per Click (PPC) advertising on search engines. It more affordable, targeted and effective than traditional forms of advertising and offers numerous benefits.
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Search Engine Marketing Benefits
- Provides a higher ROI (Return on Investment) than any comparable form of marketing.
- Reach. The vast majority of active Internet users use search engines to find what they are looking for. Google alone is believed to process at least 3 billion queries per day.
- Affordability. SEM is cost effective because it is so well targeted, and a lot of traffic is delivered completely free.
- Reaches people at the point when they are actively searching for your service or product and often making a purchasing decision.
- The user experience is much better than traditional advertising because people are presented only with information that they have requested. This makes people much more receptive to your marketing messages.
- Increases your brand visibility internationally and locally.
- Marketing exposure is worldwide and 24/7.
- Highly accurate reporting and fully measurable results.
SEO Benefits
Search Engine Optimization is the process of improving and marketing your website in order to obtain good rankings on search engines like Google. It is the most effective form of Internet marketing available and provides numerous advantages:
- Long-term. Once your site is properly optimized and well ranked the free exposure and traffic should continue for years into the future with comparatively little effort.
- More credible than paid ads. Being in the top rankings shows that your business is important and confers industry-leader status on your site.
- Making your site accessible to search engines also makes your site more accessible to different systems, devices, and users with disabilities, so that far more people can access your content.
- Improvements to your content for SEO will make your content more useful and relevant to users.
- An SEO campaign will also improve your websites’ ease of use, ability to obtain conversions, and exposure on other websites.
- Compete on an equal footing with much larger businesses.
- SEO costs are independent of click volumes, unlike other referral partners.
PPC Benefits
Pay Per Click (PPC) advertising involves bidding for your ads to appear on search engines when people type in particular keywords. It can cost more than SEO in the long term, but offers other benefits:
- You only pay for actual clicks to your site, so you only pay for results.
- Produce immediate, guaranteed results.
- Require only a small initial investment.
- Gives you complete control over where your listings appear, what they say, and where on your site visitors land.
- Allows you to appear above competitors with a much higher marketing budget for your selected keywords.
- Provides you with detailed measurements so that you can see exactly what does and does not work.
- Increase your brand exposure by having your ads appear at the top of Google or Yahoo! results.
Click here for more information or advice on Cape Town Search Engine Marketing benefits and our SEM services.
