For Cape Town PPC (which stands for “Pay Per Click”) advertising expertise, look no further. We will provide you with top quality Google AdWords campaign management to save you costs and generate the most leads and conversions.
Click here to get free advice about PPC and Internet marketing for your website.
PPC advertising involves bidding for your ads to appear on search engines like Google when users search for specific keywords. Your ads only appear when someone is looking for what you have to offer, and you only pay when someone clicks on your ad to visit your website. This makes it one of the cheapest and most effective forms of advertising. The success of your PPC campaign is also easily measurable, unlike expensive mass media methods.
The key to attaining good value is unquestionably sound campaign management. We have many years of experience in running PPC campaigns for large and small businesses in South Africa and abroad. Your campaign will be managed by an experienced Google Adwords Professional, assisted by our capable team of designers, developers and copywriters.
We have developed superb Google AdWords packages for businesses that require campaigns to be expertly set-up and managed. We have complete confidence in our services, so you can cancel at any time.
Optimization of Existing Google AdWords Campaigns
We can nearly always improve your existing campaigns and reduce your costs. The amount of work will depend on your current campaign and the complexity of your requirements, so please contact us so that we can give you free advice and a quotation
Our PPC Advertising Process
The main areas of focus in our Cape Town PPC campaigns are:
- Identifying your advertising goals, analysing your website and competitors, and performing scientific keyword research.
- Setting-up your campaign in the correct structure for optimal targeting, management and measurement. We ensure that your keywords, ads and landing pages work together to achieve the desired results.
- Writing a range of clear and compelling ads. We create multiple ads for every concept and split-test these to ensure that we use the most effective ads.
- Ensuring that your landing pages are ideal to maximize conversions from the traffic that your campaign generates.
- Set-up AdWords and Analytics reporting tools to analyze the performance of your campaign. We set-up advanced goal, conversion and e-commerce tracking so that our decisions and reporting to you are based on what is actually working to earn you conversions and profits.
- Managing your bids on an ongoing basis to obtain the best value and ad positions. For larger campaigns we use automated bid management to ensure that you are always paying the lowest amount for the maximum number of conversions.
- Tracking the results and providing you with accurate and easy to understand reporting.
- Adjusting, testing, and refining the campaign on an ongoing basis until you reach a desired ROI.
SEO or PPC?
SEO is generally more cost-effective, although PPC offers more immediate results and more control. Often it is most effective to use both forms of Search Engine Marketing together in a complimentary manner. It also depends on your website, goals and the competitiveness of your industry.
What guarantees do I have?
You can attain immediate, guaranteed results as your ads start appearing almost as soon as they are uploaded. The results will be measured so that you will see exactly what does and does not work. We do not lock you into any contracts and you can cancel with Google and us anytime you want.
Do you also offer campaigns with Microsoft AdCentre and Yahoo Search Marketing?
Yes, although only for larger advertisers who wish to target overseas markets. These alternatives can be cheaper than Google AdWords due to less competition, although they do not yet have the reach or sophistication of AdWords.
If you need some help regarding Cape Town PPC or Internet marketing please contact us for free advice or a free consultation.
